Lost Listings Property Reports
In Australian real estate, client details, past appraisals, and every opportunity you have ever had to win a listing is in the CRM. The problem is, most agencies only see what is on the books right now. YOU rarely check for the opportunities quietly slipping away. These are the listings that were once in your CRM but ended up selling through a competitor without you knowing.
When a property you have previously appraised, sold, or had in your database lists with someone else, it has a ripple effect:
Lost Listings Reporting is the process of uncovering properties you had a prior connection to, such as past clients, appraisals, or addresses that have been sold by a competitor. These listings often go unnoticed, which means lost commission, weaker market share, and missed opportunities to nurture relationships.
Clean and Prepare Your CRM Data: Our Customer Data Manager (CDM) team begins by ensuring every address, contact, and property record is accurate, complete, and consistently formatted.
Cross-Match Against Market Sales: We compare your cleaned CRM data with recent market sales in your target areas using advanced matching tools. This includes properties with slight address or name variations.
Identify Lost Listings: We flag properties in your CRM that match past clients, appraisals, or enquiries but were sold by another agency. For each match, we provide sale date, price, selling agent, and your past connection to the property.
Analyse Patterns and Causes: We identify why the opportunities were lost, such as old appraisals without follow-up, repeat sales from past vendors, or inactive client relationships.
Build Re-Engagement Lists: From the results, we create targeted call lists and marketing segments so your team can reach out to homeowners before they list again. (You can use the Rebot Mobile app for this easily – download the demo here)
Ongoing Monitoring: We continue tracking your database so you can act on potential opportunities.
Not all lost listings reports are created equal. Many systems can generate a list, but without context, accuracy, and a clear action plan, it is just another spreadsheet. Rebot takes a complete, hands-on approach to ensure you get insights you can act on immediately.
Lost listings are silent revenue killers. You cannot win them all, but you can stop losing them without knowing why.
Here is how to start:
The form has been successfully submitted.